For pet grooming owners
Know which grooming regulars stopped booking, before they book with another groomer.
A doodle owner doesn’t tell you they’re trying a new groomer. The next groom just never gets booked. Keptix shows you which of your clients are past their usual groom, what each one is worth to your shop, and writes the message that brings them back.
Coats keep growing. Bookings don’t always keep up.
Long and curly coats need regular grooming. VCA Animal Hospitals says breeds like Shih Tzus and Lhasa Apsos need grooming every four to six weeks, and a master groomer quoted by GoodRx recommends every three to four weeks for long coats.
Owners mean to keep that schedule. Then life gets busy, a groom slips, and by the time the dog is overdue they may book wherever has the first opening.
Generic “we miss you” messages use one cutoff for everyone, like 60 days. A doodle on a four-week schedule has already missed a groom by then, while a short-coat bath client may be right on schedule.
Every client has their own rhythm
| Service | Usually back every | Worth a check-in by |
|---|---|---|
| Long or curly coat (doodles, poodles) | 4 weeks | Week 6 |
| Shih Tzu, Lhasa Apso and similar | 5 weeks | Week 8 |
| Medium-to-long coat | 6 weeks | Week 9 |
Typical gaps, based on VCA Animal Hospitals (every 4 to 6 weeks for long-haired breeds) and a master groomer quoted by GoodRx (every 3 to 4 weeks for long coats). Keptix reads each client’s own history, so a four-week client is flagged at week 6.
What one regular is worth
Doodle on a 4-week schedule
$1,350 a year
Every 4 weeks at $104
Shih Tzu every 5 weeks
$940 a year
Every 5 weeks at $90
Medium coat every 6 weeks
$690 a year
Every 6 weeks at $80
Grooms a year times the ticket. $104 is Thumbtack’s average groom price; the others are examples. Lose 10 four-week clients without noticing and that’s about $13,500 a year.
How Keptix helps your shop
See who’s slipping, by name
Every regular is judged by their own rhythm, with your most valuable clients first.
Know what they’re worth
What each slipping client spends with you in a year, and what the whole list adds up to.
Send the message that brings them back
Written for you, in your shop’s name. You review it, and nothing goes out without your OK.
See who came back
Your scoreboard shows the clients who returned after your message, in dollars.
Leave booked clients alone
Clients with their next groom already booked in Square are never counted as slipping.
Know whose book is drifting
On the Command plan, see which groomer’s clients keep coming back and whose are slipping.
Keep your booking app. Connect Square in one tap, or upload a visit history file from your grooming software, or your own spreadsheet. Keptix works alongside it.
Why I built it
I ran a detailing business in the Florida panhandle with hundreds of regular clients. The ones I lost never complained. They just stopped booking, and I didn’t notice until months later. Grooming shops run on the same kind of regulars, so I built Keptix to catch them while there’s still time to bring them back.
Austin Grant, founder of Keptix
Questions owners ask
How often should a dog be professionally groomed?
It depends on the coat. VCA Animal Hospitals says long-haired breeds like Shih Tzus and Lhasa Apsos need grooming every four to six weeks, and a master groomer quoted by GoodRx recommends every three to four weeks for long coats. That spread is why Keptix judges each client by their own rhythm.
What does a dog groom cost on average?
Thumbtack puts the average at $104 per session, with most prices between $79 and $136, depending on the dog’s size, coat and the services included.
Does Keptix work for mobile groomers?
Yes. It works the same for mobile and salon groomers, as long as each groom has the client’s name on it.
Do I have to switch booking apps?
No. Keptix works alongside the booking app you already use. Connect Square in one tap, or upload a file with each client’s name and visit date.
Will Keptix message my clients without asking me?
No. You review every message before it goes out, and nothing is sent without your OK. Texting from your own local number is coming at launch, only to clients who said yes.
How much does Keptix cost?
The Leak Check is free. Plans start at $69 a month, and the first 25 founding businesses get 30% off for life.
Sources
See how many of your regulars are slipping.
Free, no card, about 2 minutes. Your file is read once, then thrown away.
Get my free Leak Check →Founding members: 30% off for life. Ends at launch. Claim a spot