For spa and massage owners
Know which spa regulars stopped booking, before their monthly visit becomes a memory.
A monthly massage client doesn’t cancel their routine. They just skip a month, then another. Keptix shows you which of your clients are past their usual visit, what each one is worth to your spa, and writes the message that brings them back.
Your regulars are the exception. Protect them.
In AMTA’s 2025 consumer survey, consumers received an average of 2.7 massages in the past 12 months, roughly one every four to five months. Clients who come every month are the exception, and they carry your calendar.
Most of them leave without their next visit booked. In Zenoti’s 2024 data, the average spa without memberships rebooked 12% of clients within 24 hours of their visit, and spas with memberships 33%.
Generic “we miss you” messages use one cutoff for everyone, like 60 days. A monthly massage client has already missed a visit by then, while an every-other-month client is right on schedule.
Every client has their own rhythm
| Service | Usually back every | Worth a check-in by |
|---|---|---|
| Monthly massage | 4 weeks | Week 6 |
| Facial | 5 weeks | Week 8 |
| Every-other-month massage | 8 weeks | Week 12 |
Typical gaps, for illustration. Eminence recommends a facial every 4 to 6 weeks, in step with the skin’s roughly 28-day renewal. Keptix reads each client’s own history, so a monthly client is flagged at week 6, not at a fixed 60 days.
What one regular is worth
Monthly massage client
$1,340 a year
Every 4 weeks at $103
Facial client
$1,250 a year
Every 5 weeks at $120
Every-other-month massage
$670 a year
Every 8 weeks at $103
Visits a year times the ticket. $103 is the average one-hour massage at a therapist’s office in AMTA research; the facial price is an example. Lose 10 monthly massage clients without noticing and that’s about $13,400 a year.
How Keptix helps your spa
See who’s slipping, by name
Every regular is judged by their own rhythm, with your most valuable clients first.
Know what they’re worth
What each slipping client spends with you in a year, and what the whole list adds up to.
Send the message that brings them back
Written for you, in your spa’s name. You review it, and nothing goes out without your OK.
See who came back
Your scoreboard shows the clients who returned after your message, in dollars.
Leave booked clients alone
Clients with their next visit already booked in Square are never counted as slipping.
Know whose book is drifting
On the Command plan, see which therapist’s clients keep coming back and whose are slipping.
Keep your booking app. Connect Square in one tap, or upload a file from Vagaro, Fresha, GlossGenius or any booking app, or your own spreadsheet. Keptix works alongside it.
Why I built it
I ran a detailing business in the Florida panhandle with hundreds of regular clients. The ones I lost never complained. They just stopped booking, and I didn’t notice until months later. Spas run on the same kind of regulars, so I built Keptix to catch them while there’s still time to bring them back.
Austin Grant, founder of Keptix
Questions owners ask
How often do massage clients come back?
Less often than you might think. In AMTA’s 2025 consumer survey, consumers received an average of 2.7 massages in the past 12 months. Your regulars, the clients who come monthly or every other month, are the ones worth watching closely.
How often should a client get a facial?
Eminence recommends every 4 to 6 weeks, since the skin renews itself roughly every 28 days. That’s why a facial client at week 8 is worth a check-in.
What is a good rebooking rate for a spa?
In Zenoti’s 2024 data, spas without memberships rebooked 12% of clients within 24 hours of their visit on average, and spas with memberships 33%. Most clients leave unbooked, so following up at the right time matters.
Does Keptix work for solo massage therapists?
Yes. It works the same for a solo therapist or a spa with a team, as long as each visit has the client’s name on it.
Will Keptix message my clients without asking me?
No. You review every message before it goes out, and nothing is sent without your OK. Texting from your own local number is coming at launch, only to clients who said yes.
How much does Keptix cost?
The Leak Check is free. Plans start at $69 a month, and the first 25 founding businesses get 30% off for life.
Sources
See how many of your regulars are slipping.
Free, no card, about 2 minutes. Your file is read once, then thrown away.
Get my free Leak Check →Founding members: 30% off for life. Ends at launch. Claim a spot