For salon owners
Know which salon clients are slipping, before they’re gone.
Most regulars don’t cancel. They just stop rebooking. Keptix shows you which of your clients are drifting past their usual visit, what each one is worth to your salon, and writes the message that brings them back.
The client you lose without noticing
A regular who comes every five weeks doesn’t announce they’re leaving. One appointment doesn’t get rebooked, life gets busy, and three months later they’re sitting in someone else’s chair.
Most booking apps are built to fill the calendar. They’re great at reminding clients who already booked. Spotting the regulars who never rebooked, and what each one is worth, is a different job.
Generic “we miss you” campaigns use one cutoff for everyone, like 60 days. That’s too late for a five-week cut client and too early for a twelve-week highlight client.
Every client has their own rhythm
| Service | Usually back every | Worth a check-in by |
|---|---|---|
| Short haircut | 5 weeks | Week 8 |
| Root color | 6 weeks | Week 9 |
| Long-hair trim | 10 weeks | Week 15 |
| Highlights or balayage | 12 weeks | Week 18 |
| Gel or acrylic fill | 3 weeks | Week 5 |
| Lash fill | 3 weeks | Week 5 |
Typical gaps, for illustration. Keptix reads each client’s own visit history, so a client who comes every 4 weeks is flagged around week 6, not at a fixed 60 days.
What one regular is worth
Cut client
$680 a year
Every 5 weeks at $65
Color client
$1,040 a year
Every 6 weeks at $120
Nail client
$950 a year
Every 3 weeks at $55
Visits a year times the average ticket. Lose 10 regulars like the cut client without noticing and that’s about $6,800 a year; 10 like the color client, about $10,400.
How Keptix helps your salon
See who’s slipping, by name
Every regular is judged by their own rhythm, with your most valuable clients first.
Know what they’re worth
What each slipping client spends with you in a year, and what the whole list adds up to.
Send the message that brings them back
Written for you, in your salon’s name. You review it, and nothing goes out without your OK.
See who came back
Your scoreboard shows the clients who returned after your message, in dollars.
Leave booked clients alone
Clients with their next visit already booked in Square are never counted as slipping.
Know whose book is drifting
On the Command plan, see which stylist’s clients keep coming back and whose are slipping.
Keep your booking app. Connect Square in one tap, or upload a file from Vagaro, GlossGenius, Fresha, Booksy or your own spreadsheet. Keptix works alongside it.
Why I built it
I ran a detailing business in the Florida panhandle with hundreds of regular clients. The ones I lost never complained. They just stopped booking, and I didn’t notice until months later. Salons run on the same kind of regulars, so I built Keptix to catch them while there’s still time to bring them back.
Austin Grant, founder of Keptix
Questions owners ask
How do I know if a salon client is overdue?
Compare the time since their last visit with their own usual gap. A client who normally comes every 5 weeks and hasn’t been in for 8 is overdue. Keptix does this for every client in your book automatically.
Do I have to switch booking apps?
No. Keptix works alongside the booking app you already use. Connect Square in one tap, or upload a file from any booking app.
Will Keptix message my clients without asking me?
No. You review every message before it goes out, and nothing is sent without your OK. Texting from your own local number is coming at launch, only to clients who said yes.
What about clients who already rebooked?
If you connect Square, clients with their next visit already booked are never counted as slipping and never get a “we miss you” message.
Is my salon’s data safe?
Keptix reads your Square data with read-only access, so it can never change a booking or charge anyone. Files uploaded for the free Leak Check are read once and thrown away, and you can delete your data at any time.
How much does Keptix cost?
The Leak Check is free. Plans start at $69 a month, and the first 25 founding businesses get 30% off for life.
See how many of your regulars are slipping.
Free, no card, about 2 minutes. Your file is read once, then thrown away.
Get my free Leak Check →Founding members: 30% off for life. Ends at launch. Claim a spot