Guide · Salons
15 salon text templates that bring clients back
Short, friendly messages for the moments that matter: a regular running late for their usual visit, a client who went quiet, the day after a visit, and an opening you need to fill. Tap Copy, swap in the parts in brackets, and send. They work as emails too.
What makes them work
- Sent at the right time. Each client has their own rhythm. A 5-week regular at week 8 needs a nudge; a 12-week color client at week 8 doesn’t.
- From a person. Your name and your salon’s name, not “Dear valued customer.”
- One easy ask. A real time or a booking link, and something they can answer with one word.
- Short. Each template is about one text long, so it reads at a glance.
Past their usual visit
For regulars who are a little late for their own rhythm. Friendly, short, no discount. Often they just got busy.
The gentle nudge
When they’re clearly late for their usual rhythm, like week 8 for a 5-week client.
Hi [Name]! It's [Your name] at [Salon]. It's been a little while since your last visit. Want me to save you a spot this week or next?
Offer a real time
When you have openings in the next few days.
Hi [Name], it's [Your name] at [Salon]. I have Thursday at 2:00 or Saturday at 10:00 open. Want one of them?
Tied to the service
For color, extensions or anything that grows out.
Hi [Name]! Your [color] is probably ready for a refresh about now. Want me to get you in? Here's my booking link: [Link]
Gone quiet
For regulars who are well past their usual visit. Warmer, and it’s fine to ask why. Some will tell you something useful.
We miss you
When they’ve been gone well past their rhythm, like week 15 for a 5-week client.
Hi [Name], it's [Your name] from [Salon]. We haven't seen you in a while and wanted to check in. I'd love to have you back whenever you're ready: [Link]
The honest check-in
When a long-time regular goes quiet.
Hi [Name], it's [Your name] at [Salon]. It's been a while, so I wanted to ask: was everything okay with your last visit? I'd love to hear from you.
The last friendly note
After a few months with no reply. Send it once, then stop.
Hi [Name], it's [Your name] at [Salon]. I won't keep messaging, but I wanted you to know your spot is always here if you want it: [Link]. Take care!
After a visit
These keep good clients on their rhythm, so they never get to the “gone quiet” stage.
The thank you
The same day or the day after.
Thanks for coming in today, [Name]! Loved how your [service] turned out. If anything isn't right once you've styled it at home, just reply here.
First-time client
The day after a new client’s first visit.
Hi [Name], it was great meeting you yesterday! I'd love to see you again. For your [service], about [5] weeks from now is perfect timing: [Link]
Left without booking
A day or two after a regular leaves without booking their next visit.
Hi [Name]! It's [Your name] at [Salon]. I didn't want you to miss your usual spot. Around [date] would be perfect timing. Want me to book it?
Filling openings
Send these to the regulars who are due soon anyway, not to your whole list.
Last-minute opening
When a cancellation opens a slot today or tomorrow.
Hi [Name]! I just had a [time] open up [today/tomorrow], and you're about due. Want it? Reply yes and it's yours.
The waitlist
When a client asked for a time you couldn’t give them.
Hi [Name], a spot opened up on [day] at [time], the one you were hoping for. Still want it?
Busy season ahead
A few weeks before the holidays, prom or wedding season.
Hi [Name]! [Season] books up fast here. If you'd like your usual appointment before [date], now is a great time to grab it: [Link]
Feedback and reviews
Ask every client the same way, happy or not. Sending the review link only to happy clients breaks Google’s rules.
How did it go?
A day or two after a big service.
Hi [Name], it's [Your name] at [Salon]. How is your [service] holding up? If anything isn't right, reply and I'll make it right.
The review request
After a visit, to every client.
Hi [Name], thank you for coming in! If you have a minute, a Google review helps a small salon like ours more than you'd think: [Review link]
Your stylist has openings
When a stylist has gaps, sent to that stylist’s regulars.
Hi [Name]! [Stylist] has a few openings next week if you're due for your [service]. Want one? [Link]
Before you text: consent
Only send marketing texts, like “we miss you” messages or offers, to clients who agreed in writing to get texts from your salon. Use your salon’s name, and stop texting anyone who replies STOP. Rules vary by state. This isn’t legal advice, so check with a professional if you’re unsure. Email is a good option for clients who haven’t opted in to texts.
The hard part isn’t the wording
It’s knowing who to send it to, and when.
The free Leak Check reads your visit history and shows how many regulars are past their own usual visit, and what they used to spend with you. Connect Square, or upload a file from any booking app. About 2 minutes, no card.
Get my free Leak Check →Common questions
When should I text a client who hasn’t rebooked?
Go by that client’s own rhythm, not one fixed day for everyone. A client who comes every 5 weeks is worth a message around week 8. A color client who comes every 12 weeks is right on schedule at week 8, so a message then is too early.
Can I legally text my salon clients?
Appointment reminders to clients who gave you their number are generally expected. For marketing messages, like “we miss you” or offers, get the client’s written agreement to receive texts first, use your salon’s name, and stop texting anyone who replies STOP. Rules vary by state, so check with a professional if you’re unsure. This isn’t legal advice.
Should I offer a discount to bring clients back?
Not at first. Regulars who slip have often just gotten busy, and a friendly note with an easy way to book is often enough. Save offers for clients who have been gone a long time, so you don’t teach regulars to wait for a deal.
Text or email?
Use what your clients already answer. These templates work for both. Keep texts shorter, and give emails a clear subject like “Your usual spot at [Salon].”
How many times should I message a client who doesn’t reply?
Two or three times, spaced out, is plenty. After that, send one last friendly note and stop. Clients remember a salon that respected their space.
More for salon owners: What is a good salon rebooking rate? · How Keptix helps salons