Guide · Lawn care
14 lawn care text templates that bring customers back
Short, friendly messages for the moments that matter in lawn care and landscaping: keeping last year’s customers before the season starts, yearly services coming due, customers who went quiet, and one-time jobs worth turning into regulars. Tap Copy, swap in the parts in brackets, and send. They work as emails too.
What makes them work
- Sent at the right time. Every customer has their own schedule. Weekly mowing and a yearly aeration are due at very different times.
- Sounds like you. Your name, your business, and the way you already talk to customers.
- One easy ask. A real day or a booking link, and something they can answer with one word.
- Short. Each template is about one text long, so it reads at a glance.
Before the season starts
Your best chance to keep last year’s customers is before anyone else asks them. Short, friendly, and easy to say yes to.
Keep your spot
A few weeks before mowing season, to last year’s regular customers.
Hi [Name], it's [Your name] with [Business]. Mowing season is almost here! Want to keep your spot on our [weekly] route this year? Just reply yes.
Spring cleanup
Late winter, to everyone who had a cleanup or regular service last year.
Hi [Name]! We're booking spring cleanups now. Want us to get your yard ready before [date]? [Link]
Offer a real day
When you already have a crew on their street.
Hi [Name], we're in your neighborhood on [Tuesdays] this season. Want me to add you back to that day?
Past their usual service
For customers who are a little late for their usual visit or their yearly service. No discount needed.
The gentle nudge
When a regular customer is a little past their usual service.
Hi [Name], it's [Your name] with [Business]. We haven't been out to your place in a bit. Want me to put you back on the schedule? [Link]
Yearly service due
For aeration, overseeding, mulch or leaf cleanup, around when they had it last year.
Hi [Name]! Last [fall] we did your [aeration]. It's about that time again. Want me to get you on the schedule?
Before a big weekend
A week or two before a holiday weekend.
Hi [Name]! Hosting anything for [holiday]? We can get the yard looking its best before [date]: [Link]
Gone quiet
For customers well past their usual service. Warmer, and it’s fine to ask why. Some will tell you something useful.
We missed you this season
When a regular customer hasn’t booked well into the season.
Hi [Name], it's [Your name] with [Business]. We missed taking care of your yard this season. If you'd like us back, your spot is open: [Link]
The honest check-in
When a long-time customer goes quiet.
Hi [Name], it's [Your name] with [Business]. It's been a while, so I wanted to ask: was everything good with our last visit? I'd like to hear from you.
The last friendly note
After a few months with no reply. Send it once, then stop.
Hi [Name], it's [Your name] with [Business]. I won't keep messaging, but if you ever want help with the yard again, we're here: [Link]. Take care!
After the service
These keep good customers on the route, and turn one-time jobs into regulars.
The thank you
The same day or the day after.
Thanks for having us out today, [Name]! If anything doesn't look right, just reply here and we'll take care of it.
One-time job to regular
A day or two after a one-time mow or cleanup.
Hi [Name], glad we could get the yard back in shape! Want us to keep it that way? We can stop by every [week / two weeks], and you won't have to think about it.
Add the next season
Near the end of mowing season.
Hi [Name], thanks for a great season! Want us to handle your fall leaf cleanup too? [Link]
Feedback and reviews
Ask every customer the same way, happy or not. Sending the review link only to happy customers breaks Google’s rules.
How does it look?
The evening after a first visit or a big job.
Hi [Name], it's [Your name]. How's the yard looking? If we missed a spot, tell me and we'll come back.
The review request
After a visit, to every customer.
Hi [Name], thanks for choosing [Business]! If you have a minute, a Google review helps a small crew like ours more than you'd think: [Review link]
Before you text: consent
Only send marketing texts, like “we miss you” messages or offers, to clients who agreed in writing to get texts from your lawn care business. Use your business’s name, and stop texting anyone who replies STOP. Rules vary by state. This isn’t legal advice, so check with a professional if you’re unsure. Email is a good option for clients who haven’t opted in to texts.
The hard part isn’t the wording
It’s knowing who to send it to, and when.
The free Leak Check reads your visit history and shows how many regulars are past their own usual visit, and what they used to spend with you. Connect Square or Jobber, or upload a file from any booking app. About 2 minutes, no card.
Get my free Leak Check →Common questions
When should I contact last year’s lawn care customers?
A few weeks before your season starts, so your message is the first one they get. A customer who already said yes to you doesn’t go looking for quotes.
When is a lawn customer actually slipping?
Go by that customer’s own schedule. A weekly mowing customer who misses a few visits in the middle of the season is very different from a once-a-year aeration customer, so one cutoff for everyone will be too late for one and too early for the other.
What about customers who stop in the winter?
That’s normal for seasonal work, and they aren’t lost. Reach out before the next season starts. In Keptix you can mark a customer as seasonal and pick the month they usually come back, so they stay off your follow-up list until then.
Can I legally text my lawn care customers?
Messages about scheduled visits to customers who gave you their number are generally expected. For marketing messages, like season kickoff offers or “we missed you” notes, get the customer’s written agreement to receive texts first, use your business’s name, and stop texting anyone who replies STOP. Rules vary by state, so check with a professional if you’re unsure. This isn’t legal advice.
How many times should I message a customer who doesn’t reply?
Two or three times, spaced out, is plenty. After that, send one last friendly note and stop. People remember a business that respected their space.
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