Guide · House cleaning
14 house cleaning text templates that keep clients coming back
Short, friendly messages for the moments that matter in a cleaning business: a regular who is past their usual clean, a recurring client who keeps skipping, the day after a deep clean, and an opening you need to fill. Tap Copy, swap in the parts in brackets, and send. They work as emails too.
What makes them work
- Sent at the right time. Every client has their own schedule. A weekly clean and a twice-a-year deep clean are due at very different times.
- Sounds like you. Your name, your business, and the way you already talk to clients.
- One easy ask. A real day or a booking link, and something they can answer with one word.
- Short. Each template is about one text long, so it reads at a glance.
Past their usual clean
For regular clients who are a little late for their usual clean. Friendly, short, no discount. Most of the time life just got busy.
The gentle nudge
When a regular is a little past their usual clean.
Hi [Name]! It's [Your name] with [Business]. It's been a little while since your last clean. Want me to put you back on the schedule this week or next? [Link]
Offer a real time
When you have openings in the next few days.
Hi [Name], we have [Tuesday morning] or [Friday afternoon] open for a clean. Want one of them?
The skipped recurring clean
When a client on a recurring schedule has skipped a couple of visits in a row.
Hi [Name], it's [Your name] with [Business]. We've missed you the last couple of visits. Want to keep your [every-other-week] clean going, or would a different schedule work better right now?
Gone quiet
For clients well past their usual clean. Warmer, and it’s fine to ask why. Some will tell you something useful.
Haven’t seen you
When a regular has been gone well past their usual clean.
Hi [Name], it's [Your name] with [Business]. It's been a while since we cleaned for you, and I wanted to check in. Whenever you're ready, we'd love to have you back: [Link]
The honest check-in
When a long-time client goes quiet.
Hi [Name], it's [Your name] with [Business]. It's been a while, so I wanted to ask: was everything right with your last clean? I'd really like to hear from you.
The last friendly note
After a few months with no reply. Send it once, then stop.
Hi [Name], it's [Your name] with [Business]. I won't keep messaging, but if you ever want help around the house again, we're here: [Link]. Take care!
After the clean
These keep good clients on their schedule, and turn one-time jobs into regulars.
The thank you
The same day or the day after.
Thanks for having us today, [Name]! If we missed anything, just reply here and we'll make it right.
Deep clean to regular clean
A day or two after a one-time deep clean or move-in clean.
Hi [Name], glad we could get your place feeling fresh! Want to keep it that way? We can come back every [2 weeks / month] so it never piles up again. Want me to set that up?
First-time client
The day after a new client’s first clean.
Hi [Name], thanks for trying [Business] yesterday! How does everything look? When you're ready for the next one, here's our link: [Link]
Openings and busy seasons
Send these to the clients who are due soon anyway, not to your whole list.
Last-minute opening
When a cancellation opens a spot this week.
Hi [Name]! We just had a [day] opening come up, and you're about due. Want it? Reply yes and it's yours.
Before the holidays
A few weeks before Thanksgiving or the winter holidays.
Hi [Name]! Holiday cleans book up fast. If you want the house ready before [date], now's a good time to grab a spot: [Link]
Spring cleaning
Late winter or early spring, to past deep-clean clients.
Hi [Name], it's [Your name] with [Business]. Spring cleaning season is here. Want us to do a deep clean before [date]? [Link]
Feedback and reviews
Ask every client the same way, happy or not. Sending the review link only to happy clients breaks Google’s rules.
How did we do?
The evening of the clean, or the next morning.
Hi [Name], it's [Your name]. How did everything look when you got home? If anything wasn't right, tell me and we'll come back and fix it.
The review request
After a clean, to every client.
Hi [Name], thanks for choosing [Business]! If you have a minute, a Google review helps a small cleaning business like ours more than you'd think: [Review link]
Before you text: consent
Only send marketing texts, like “we miss you” messages or offers, to clients who agreed in writing to get texts from your cleaning business. Use your business’s name, and stop texting anyone who replies STOP. Rules vary by state. This isn’t legal advice, so check with a professional if you’re unsure. Email is a good option for clients who haven’t opted in to texts.
The hard part isn’t the wording
It’s knowing who to send it to, and when.
The free Leak Check reads your visit history and shows how many regulars are past their own usual visit, and what they used to spend with you. Connect Square or Jobber, or upload a file from any booking app. About 2 minutes, no card.
Get my free Leak Check →Common questions
When should I follow up with a cleaning client who stopped booking?
Go by that client’s own schedule, not one fixed day for everyone. A weekly client, an every-other-week client and a twice-a-year deep clean are due at very different times, so a single cutoff will be too late for one and too early for another.
A recurring client keeps skipping. Should I say something?
Yes, kindly. Ask whether a different schedule would suit them better right now. Keeping a client on a lighter schedule beats losing them altogether, and the question shows you noticed.
Can I legally text my cleaning clients?
Messages about scheduled cleans to clients who gave you their number are generally expected. For marketing messages, like “haven’t seen you” notes or offers, get the client’s written agreement to receive texts first, use your business’s name, and stop texting anyone who replies STOP. Rules vary by state, so check with a professional if you’re unsure. This isn’t legal advice.
Should I offer a discount to win a cleaning client back?
Not at first. Clients who slip have usually just gotten busy, and a friendly note with an easy way to book is often enough. Save offers for clients who have been gone a long time, so regulars don’t learn to wait for a deal.
How many times should I message a client who doesn’t reply?
Two or three times, spaced out, is plenty. After that, send one last friendly note and stop. People remember a business that respected their space.
More for cleaning businesses: Following up with past clients in Jobber · Lawn care text templates · All guides