Guide · Estheticians and med spas
14 esthetician text templates that bring clients back
Short, friendly messages for estheticians, skin studios and med spas: a regular who is due for their next treatment, a client partway through a series, someone who went quiet, and an opening you need to fill. Tap Copy, swap in the parts in brackets, and send. They work as emails too.
What makes them work
- Sent at the right time. Every client has their own schedule. A monthly facial and a few-times-a-year peel are due at very different times.
- From a person. Your name and your studio’s name, not “Dear valued client.”
- One easy ask. A real time or a booking link, and something they can answer with one word.
- Short. Each template is about one text long, so it reads at a glance.
Due for their next treatment
For regular clients coming up on, or a little past, their usual treatment. Friendly, short, no discount. Most of the time life just got busy.
The gentle nudge
When a regular is a little past their usual visit.
Hi [Name]! It's [Your name] at [Business]. It's been a little while since your last [facial]. Want me to save you a spot this week or next? [Link]
Offer a real time
When you have openings in the next few days.
Hi [Name], I have [Wednesday at 3:00] or [Saturday at 10:00] open. Want one of them?
Tied to the treatment
For waxing, brows, peels or anything with a regular schedule.
Hi [Name]! You're about due for your next [treatment]. Want me to get you on the books? [Link]
Series and packages
Clients partway through a series, or sitting on a prepaid session, are the easiest visits to win back. They already said yes once.
Next in the series
When a client is partway through a series and hasn’t booked the next session.
Hi [Name], you have [2] sessions left in your [series]. Want to book the next one so you stay on track? [Link]
Unused package
When a client still has prepaid sessions on their account.
Hi [Name]! Just a friendly reminder that you still have [1 facial] on your package. Want me to find you a time?
Gone quiet
For clients well past their usual visit. Warmer, and it’s fine to ask why. Some will tell you something useful.
Haven’t seen you
When a regular has been gone well past their usual visit.
Hi [Name], it's [Your name] at [Business]. It's been a while since I saw you, and I wanted to check in. I'd love to have you back whenever you're ready: [Link]
The honest check-in
When a long-time client goes quiet.
Hi [Name], it's [Your name] at [Business]. It's been a while, so I wanted to ask: was everything okay with your last visit? I'd love to hear from you.
The last friendly note
After a few months with no reply. Send it once, then stop.
Hi [Name], it's [Your name] at [Business]. I won't keep messaging, but your spot is always here if you want it: [Link]. Take care!
After the visit
These keep good clients on their schedule, so they never reach the “gone quiet” stage.
The aftercare check-in
The day after a treatment.
Hi [Name], it's [Your name]. How is your skin feeling after yesterday's visit? If you have any questions about aftercare, just reply here.
Book the next one
Right after a visit, when they didn’t book their next one.
Hi [Name]! To keep your results going, about [4] weeks from now is a good time for your next [treatment]. Want me to lock in [date]?
First-time client
The day after a new client’s first visit.
Hi [Name], it was great meeting you yesterday! When you're ready for your next visit, here's my booking link: [Link]
Openings and reviews
Send openings to the clients who are due soon anyway, not to your whole list. Ask every client for a review the same way, happy or not: sending the link only to happy clients breaks Google’s rules.
Last-minute opening
When a cancellation opens a slot today or tomorrow.
Hi [Name]! I just had a [time] open up [today/tomorrow], and you're about due. Want it? Reply yes and it's yours.
Big day coming up
When a client mentioned a wedding, trip or event.
Hi [Name]! Getting ready for [event]? I have spots before [date] if you'd like to come in beforehand: [Link]
The review request
After a visit, to every client.
Hi [Name], thank you for coming in! If you have a minute, a Google review helps a small studio like mine more than you'd think: [Review link]
Before you text: consent
Only send marketing texts, like “we miss you” messages or offers, to clients who agreed in writing to get texts from your studio. Use your business’s name, and stop texting anyone who replies STOP. Rules vary by state. This isn’t legal advice, so check with a professional if you’re unsure. Email is a good option for clients who haven’t opted in to texts.
The hard part isn’t the wording
It’s knowing who to send it to, and when.
The free Leak Check reads your visit history and shows how many regulars are past their own usual visit, and what they used to spend with you. Connect Square or Jobber, or upload a file from any booking app. About 2 minutes, no card.
Get my free Leak Check →Common questions
When should I text a client who hasn’t rebooked?
Go by that client’s own schedule, not one fixed day for everyone. A monthly facial client and a client who comes in a few times a year are due at very different times, so a single cutoff will be too late for one and too early for the other.
Can I name the treatment in a text?
For most estheticians, yes. If your business is a medical practice, like many med spas, check with a professional about health privacy rules before naming treatments in texts. A neutral “your next visit” works for everyone. This isn’t legal advice.
Can I legally text my clients?
Appointment reminders to clients who gave you their number are generally expected. For marketing messages, like “haven’t seen you” notes or offers, get the client’s written agreement to receive texts first, use your business’s name, and stop texting anyone who replies STOP. Rules vary by state, so check with a professional if you’re unsure. This isn’t legal advice.
Should I offer a discount to bring clients back?
Not at first. Regulars who slip have usually just gotten busy, and a friendly note with an easy way to book is often enough. Save offers for clients who have been gone a long time, so regulars don’t learn to wait for a deal.
How many times should I message a client who doesn’t reply?
Two or three times, spaced out, is plenty. After that, send one last friendly note and stop. Clients remember a studio that respected their space.
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