Guide · Spas and massage
14 spa and massage text templates that bring clients back
Short, calm messages for the moments that matter: a regular running late for their visit, a client who went quiet, the day after a massage, and an opening you need to fill. Tap Copy, swap in the parts in brackets, and send. They work as emails too.
What makes them work
- Sent at the right time. Every client has their own rhythm. A monthly regular and a seasonal client are due at very different times.
- Calm. Your messages should feel like your spa: warm, quiet and never pushy.
- One easy ask. A real time or a booking link, and something they can answer with one word.
- Short. Each template is about one text long, so it reads at a glance.
Due for a visit
For regulars coming up on, or a little past, their usual visit. Calm and short, like the visit itself. No discount needed.
The gentle nudge
When a regular is a little past their usual visit.
Hi [Name], it's [Your name] at [Spa]. It's been about a month since your last [massage/facial]. Want me to save you some time this week? [Link]
Offer a real time
When you have openings in the next few days.
Hi [Name], I have [Thursday at 6:00] or [Sunday at 10:00] open. Want one of them for your [massage]?
For their membership
For members who haven’t used this month’s visit yet.
Hi [Name]! Just a friendly reminder that this month's [massage] is waiting for you. Want me to book it? [Link]
Gone quiet
For regulars well past their usual visit. Warmer, and it’s fine to ask why. Some clients will tell you something useful.
We miss you
When a regular has been gone well past their usual visit.
Hi [Name], it's [Your name] from [Spa]. It's been a while and I wanted to check in. Whenever you're ready for a little time for yourself, I'd love to see you: [Link]
The honest check-in
When a long-time regular goes quiet.
Hi [Name], it's [Your name] at [Spa]. It's been a little while since your last visit, so I wanted to ask: was everything okay last time? I'd really like to know.
The last friendly note
After a few months with no reply. Send it once, then stop.
Hi [Name], it's [Your name] at [Spa]. I won't keep messaging, but your time is always here when you need it: [Link]. Take care!
After the visit
These keep good clients on their schedule, so they never reach the “gone quiet” stage.
The thank-you
The same day.
Thank you for coming in today, [Name]. Drink plenty of water tonight, and if anything feels off over the next few days, just reply here.
Book the next one
Right after the visit, when they didn’t book their next one.
Hi [Name]! Regular visits help the results last. About [4] weeks from now is great timing. Want me to book [date]?
First-time client
The day after a new client’s first visit.
Hi [Name], it was lovely meeting you yesterday! I'd love to see you again. About [4] weeks from now is a great time for your next [massage]: [Link]
Filling openings
Send these to clients who are due soon anyway, not to your whole list.
Last-minute opening
When a cancellation opens a slot today or tomorrow.
Hi [Name]! I just had a [time] open up [today/tomorrow], and you're about due. Want it? Reply yes and it's yours.
Gift season
A few weeks before Mother’s Day, Valentine’s Day and the holidays.
Hi [Name]! Gift cards and couples visits book up fast before [holiday]. Want me to set something aside for you? [Link]
After a busy season
After the holidays or tax season, when people are worn out.
Hi [Name]! If the last few weeks have been a lot, you've earned some time for yourself. I have openings next week: [Link]
Feedback and reviews
Ask every client the same way, happy or not. Sending the review link only to happy clients breaks Google’s rules.
How are you feeling?
A day or two after the visit.
Hi [Name], it's [Your name] at [Spa]. How are you feeling after your [massage]? If anything wasn't right, reply and let me know.
The review request
After a visit, to every client.
Hi [Name], thank you for coming in! If you have a minute, a Google review helps a small spa like ours more than you'd think: [Review link]
Before you text: consent
Only send marketing texts, like “we miss you” messages or offers, to clients who agreed in writing to get texts from your spa. Use your business’s name, and stop texting anyone who replies STOP. Rules vary by state. This isn’t legal advice, so check with a professional if you’re unsure. Email is a good option for clients who haven’t opted in to texts.
The hard part isn’t the wording
It’s knowing who to send it to, and when.
The free Leak Check reads your visit history and shows how many regulars are past their own usual visit, and what they used to spend with you. Connect Square or Jobber, or upload a file from any booking app. About 2 minutes, no card.
Get my free Leak Check →Common questions
When should I text a spa or massage client who hasn’t rebooked?
Go by that client’s own rhythm, not one fixed day for everyone. A monthly regular and a client who comes a few times a year are due at very different times, so a single cutoff is too late for one and too early for the other.
Can I legally text my clients?
Appointment reminders to clients who gave you their number are generally expected. For marketing messages, like “we miss you” notes or offers, get the client’s written agreement to receive texts first, use your business’s name, and stop texting anyone who replies STOP. Rules vary by state, so check with a professional if you’re unsure. This isn’t legal advice.
Should I offer a discount to bring clients back?
Not at first. Most clients who fall behind just got busy, and a calm note with an easy way to book is often enough. Save offers for clients who have been gone a long time, so regulars don’t learn to wait for a deal.
How many times should I message a client who doesn’t reply?
Two or three times, spaced out, is plenty. After that, send one last friendly note and stop. People remember a spa that respected their space.
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