Guide · Nails and lashes
14 nail and lash text templates that bring clients back
Short, friendly messages for the moments that matter: a regular running late for their fill, a client who went quiet, the day after a set, and an opening you need to fill. Tap Copy, swap in the parts in brackets, and send. They work as emails too.
What makes them work
- Sent at the right time. Every client has their own rhythm, and fills run on a short clock.
- Personal. Use their name and yours. A note from their tech gets answered faster than a note from a business.
- One easy ask. A real time or a booking link, and something they can answer with one word.
- Short. Each template is about one text long, so it reads at a glance.
Due for a fill
For regulars coming up on, or a little past, their usual fill. Fills run on a short clock, so a friendly nudge on time matters more here than almost anywhere.
The fill reminder
When a regular is a little past their usual fill.
Hi [Name]! It's [Your name] at [Studio]. You're about due for your fill. Want me to save you a spot this week? [Link]
Offer a real time
When you have openings in the next few days.
Hi [Name], I have [Wednesday at 4:00] or [Saturday at 11:00] open for your fill. Want one of them?
Before a full set
When a fill is running late enough that it may turn into a full set.
Hi [Name]! Booking your fill in the next week or so keeps it a fill instead of a full set. Want me to find you a time? [Link]
Gone quiet
For regulars well past their usual visit. Warmer, and it’s fine to ask why. Some clients will tell you something useful.
We miss you
When a regular has been gone well past their usual visit.
Hi [Name], it's [Your name] from [Studio]. It's been a while and I wanted to check in. I'd love to see you back in the chair whenever you're ready: [Link]
The honest check-in
When a long-time regular goes quiet.
Hi [Name], it's [Your name] at [Studio]. It's been a little while since your last set, so I wanted to ask: was everything okay last time? I'd really like to know.
The last friendly note
After a few months with no reply. Send it once, then stop.
Hi [Name], it's [Your name] at [Studio]. I won't keep messaging, but your spot is always here if you want it: [Link]. Hope you're doing well!
After the appointment
These keep good clients on their schedule, so they never reach the “gone quiet” stage.
The thank-you
The same day.
Thanks for coming in today, [Name]! If anything lifts or chips in the next few days, just reply here and I'll take care of it.
Book the next fill
Right after the visit, when they didn’t book their next one.
Hi [Name]! To keep your [set] looking full, about [2-3] weeks from now is great timing. Want me to book [date]?
First-time client
The day after a new client’s first set.
Hi [Name], it was great meeting you yesterday! I'd love to see you again. For your [set], about [2-3] weeks from now is perfect timing: [Link]
Filling openings
Send these to clients who are due soon anyway, not to your whole list.
Last-minute opening
When a cancellation opens a slot today or tomorrow.
Hi [Name]! I just had a [time] open up [today/tomorrow], and you're about due for your fill. Want it? Reply yes and it's yours.
Before the big day
A few weeks before holidays, prom and wedding season.
Hi [Name]! Appointments before [the holidays] book up fast here. If you want to look your best for [date], now is a great time to grab a spot: [Link]
New season set
When the season changes.
Hi [Name]! New season, new set? I have openings next week if you want to switch things up: [Link]
Feedback and reviews
Ask every client the same way, happy or not. Sending the review link only to happy clients breaks Google’s rules.
How is it holding up?
A few days after the appointment.
Hi [Name], it's [Your name] at [Studio]. How are your [nails/lashes] holding up? If anything isn't right, reply and I'll make it right.
The review request
After a visit, to every client.
Hi [Name], thank you for coming in! If you have a minute, a Google review helps a small studio like mine more than you'd think: [Review link]
Before you text: consent
Only send marketing texts, like “we miss you” messages or offers, to clients who agreed in writing to get texts from your studio. Use your business’s name, and stop texting anyone who replies STOP. Rules vary by state. This isn’t legal advice, so check with a professional if you’re unsure. Email is a good option for clients who haven’t opted in to texts.
The hard part isn’t the wording
It’s knowing who to send it to, and when.
The free Leak Check reads your visit history and shows how many regulars are past their own usual visit, and what they used to spend with you. Connect Square or Jobber, or upload a file from any booking app. About 2 minutes, no card.
Get my free Leak Check →Common questions
When should I text a nail or lash client who hasn’t rebooked?
Go by that client’s own rhythm, not one fixed day for everyone. Fill clients run on a short clock, so a single cutoff like 60 or 90 days can reach them long after they have found another tech.
Can I legally text my clients?
Appointment reminders to clients who gave you their number are generally expected. For marketing messages, like “we miss you” notes or offers, get the client’s written agreement to receive texts first, use your studio’s name, and stop texting anyone who replies STOP. Rules vary by state, so check with a professional if you’re unsure. This isn’t legal advice.
Should I offer a discount to bring clients back?
Not at first. Most clients who fall behind just got busy, and a friendly note with an easy way to book is often enough. Save offers for clients who have been gone a long time, so regulars don’t learn to wait for a deal.
How many times should I message a client who doesn’t reply?
Two or three times, spaced out, is plenty. After that, send one last friendly note and stop. People remember a studio that respected their space.
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